Thirty seconds to make them care.
A commercial has one job: connect with the right audience fast enough that they remember you. That takes a sharp concept, disciplined writing, and production quality that holds up next to national spots. Inline Productions has been producing commercials in Columbus, Ohio since 1998, for local businesses, regional brands, and national names alike.
Commercial production covers broadcast TV spots, streaming and connected TV (CTV) ads, pre-roll, and paid social video. We handle the whole thing, from the first idea to the final broadcast-ready file, or we plug into your agency's creative and execute it at a high level.
Who we make commercials for
- Brands and retailers launching campaigns in Central Ohio or beyond
- Advertising and marketing agencies that need a reliable production partner
- Healthcare systems, credit unions, and service businesses competing for attention
- Events, venues, and attractions that need to sell tickets
- Nonprofits running awareness and fundraising campaigns
From concept to air
- Strategy and concept. We start with your audience, offer, and media buy, then develop concepts built for the channel and the length you're running.
- Script and boards. You approve a script and visual plan before production, so there are no surprises on shoot day.
- Pre-production. Casting, locations, props, wardrobe, permits, and scheduling, all handled by our team.
- Production. Cinema cameras, professional lighting, and a crew sized to the job. Big enough to deliver, small enough to move fast.
- Post-production. Editing, color grading, motion graphics, voiceover, sound design, and music licensing.
- Delivery. Broadcast-spec masters with closed captions and loudness compliance, plus versions for streaming, YouTube, and social.
Why a lean crew makes better commercials
Big production houses come with big overhead, and that overhead ends up in your invoice instead of on screen. Inline is deliberately built small: a senior creative team that writes, directs, shoots, and edits, supported by trusted specialists when a project calls for them. That means fewer hand-offs, faster decisions, and a finished spot that looks like it cost more than it did. One client who switched to us from another vendor told us we saved them thousands with a more efficient approach to production.
We also think about the whole campaign. A single production day can usually capture your :30, a :15, a :06 bumper, and vertical social versions, so your media dollars go further across every channel. Planning those versions up front costs far less than going back for them later.
Have a campaign coming up? Call Inline Productions at (614) 361-2119 and let's talk about how to make it land.