For many brands, video starts here. It begins as a way to show a customer how to do something more efficiently – whether it’s using a cool online tool, setting up a user account, or tiling their new bathroom in time for the holidays.
Explainer or tutorial videos allow customers to see, in action, what it is they’re trying to accomplish to help them follow along at home. They can also be used to simplify hard concepts in a customer’s mind.
These videos are great not only for establishing expertness and authority in a vertical, but for capturing the all-important “how to”- and “hack”-themed queries in the search results. For queries that are especially competitive, targeting these phrases via video is easier than trying to gain rankings via traditional organic. Why fight through a crowded front door when you can walk through the side door?
Culture videos are becoming a dime a dozen, but the good ones still stand out. In age where consumers care just as much about why you do something as what you do, these videos help your brand rise from the pack and give consumers a more personal connection. Use them to show off your team, your secret sauce and the passion you have for your business (and your customers).
Whether it’s from clients sharing how great it’s been to work with you, from industry partners who have benefited from your collaboration or even your own team talking about what it was like to be part of your latest project, testimonials are a powerful way to establish social proof.
Whether you hire a motion graphics company try to go it alone, animation is another type of video to incorporate into your content marketing strategy. The reason many brands like animation is it gives you the creativity the brand is after, while still allowing a little distance if your CEO is weary of being too outspoken in his own skin.
Through animation and brand characters, a new dimension of your brand is created. Animation provides visual and emotional stimulation, as well as that wow factor your content needs to be remembered.