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Why Video Production Matters


To say that video production is important to the modern business is something of an understatement. Video doesn’t just help more people read your emails, click through to your landing pages and ultimately make a sale, but it’s also a powerful visual communications tool that is only going to get more essential over time. According to WebDam, 55% of all marketers have been significantly increasing their digital marketing budgets since 2013 for reasons just like these.

But video production and high quality video production are NOT the same thing and should never be treated as such. Video collateral is an investment in every sense of the word, which is why you should always find the right partner to help bring your vision to life and make the most powerful impression you can on those who matter the most to your brand.

Video Production Professionals Are Storytellers – Let Them Tell Your Story

Regardless of how you look at it, the hardworking men and women at video production houses are storytellers – which is very important for your business in a number of different ways. For starters, consider that not only is your brand’s story one of the most powerful ways to attract the attention of your target audience, but studies have also proven that visual materials (like video production) help accomplish that goal as effectively as possible.

  • According to Hubspot, 65% of all senior marketing executives firmly believe that visual assets are THE most important way to communicate their brand story.
  • According to the Journal of Marketing Research, brands that establish an emotional connection with their audience receive three TIMES the amount of word of mouth compared to those that don’t.
  • According to WebDam, 65% of all people are visual learners – meaning they’d rather watch a video that tells your story than read about it.

Your Audience Matters – Don’t Ever Forget That

Secondly and most importantly, ask yourself the following question: “when it comes to telling a story, what is the most important element that you can never forget?” The answer is simple – your audience. This leads directly into the specialty of the video production professional, which is that they can help you define and redefine your audience again and again.

HOW you choose to tell a story requires you to think about who you’re telling that story to. Video production professionals can help you always make sure that your story isn’t just efficiently told, but that it’s being told in the right way to the right people at the right time. This is something you won’t necessarily be able to do on your own.

These are just a few of the major benefits that video production brings to the table that are far too powerful to ignore. If you’d like to find out more information about video production, or if you’re in the Columbus OH area and want to learn how to take your brand efforts to the next level, contact INLINE Productions today.

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