To say that Facebook is booming – both as a social network and as a marketing platform – is something of an understatement. According to one study conducted by AdAge, the total number of video-based posts on Facebook has increased by roughly 94% between January 2014 and January 2015 – a trend that shows no signs of slowing down anytime soon. When you consider the fact that Facebook now has an average of 1.71 billion (!) active users each month, you’re looking at a perfect way to bring your message to a whole new audience.
But while the outlet for that message is important, the form it takes is just as critical to your long-term success. A video alone on Facebook isn’t enough to get the job done. Storytelling with video is something that you should absolutely be focusing on, particularly moving forward.
What’s in a Story?
Gone are the days where an ad is just a lightning-fast overview of your product or service, told in the flashiest and most visually striking way possible. Consumers have grown too savvy for that – they want something deeper if they’re going to spend their valuable time engaging with your content.
This is why working with production companies to master your Facebook video storytelling is so important – when executed properly, you convey something much more meaningful than just technical specifications.
The right Facebook video can be a perfect way to convey your personality, both in terms of your brand and the people who work so hard to make it a reality. It can also help instantly differentiate your brand from every other competitor you have, as every brand’s story is (and should be) a little bit different – even if they’re offering very similar products and services.
Most importantly, storytelling with video can help you focus on the emotional aspect of your brand – something that both increases awareness and long-term loyalty. Take Facebook Live, for example:
- A Facebook Live video would be the perfect opportunity to take your audience on a tour of your business, to show real people interacting with your products and benefiting from your services.
- A recent study has also shown that people watch a live video about three times longer than they do a video that is “no longer live” or that was never live in the first place.
- This means that you’re spending less money to keep their attention more tightly focused than ever before.
Embracing video at all is a great first step towards updating your marketing for the demands of the modern audience. But truly taking the time to master the fine art of storytelling – and working with production companies that can help get you there – is how you can actually guarantee that people keep coming back for more.
If you’re located in or around the Columbus, Ohio area and are interested in finding out more information about how to leverage the power of storytelling on Facebook to your advantage, or if you’re just looking for a way to get the most out of your Facebook video efforts with your own unique style and flavor, don’t delay – contact INLINE Productions today.