Video is and will remain an incredibly important part of digital marketing moving forward – on this, we can all agree. However, perhaps the most important thing for you to understand is that not all production companies are created equally. Creating a video is one thing – creating the type of industry-specific video that not only shows off what your company is all about, but that also is laser-focused on the people you’re trying to reach – is something else entirely. If you’re in the market for a new video production company that you need to help position your brand for success in 2017 and beyond, there are a few key things to keep in mind.
Experience Matters, But So Does Industry Specific Experience
When it comes to video production companies, not all TYPES of experience are created equally either. How you create a video designed to market a product or service will naturally be different than a video intended to tell your brand’s story. Likewise, a video targeted towards an audience in the healthcare space will need to accomplish different things than one intended for, say, education or government.
ALL of this means that there is no “one size fits all” approach to video production, so when hiring a production company you need to make sure that their years of experience actually line up with what you, specifically, need them to do.
How Are We Defining “Video” Today?
Along those same lines, we’ve officially entered into an age where “video” no longer just means “moving images paired with sounds.” Technology has advanced rapidly, quickly shifting the definition of what high quality video production even MEANS on a daily basis. Are you interested in exploring techniques like live streaming video, augmented reality or 360 degree videos – all of which are incredibly popular with today’s audiences? You’d better make sure the video production company you hire actually has experience with this type of collateral. Mounting a live production is a LOT different than creating something in a controlled environment where you can shoot as many takes as you want or adjust the lights meticulously before you roll.
Are They Collaborators?
Video is a collaborative medium – whether you like it or not. As a company, nobody knows your brand story better than you do. However, your chosen video production company is an expert in taking that story and putting it out there into the world in the most meaningful way possible. Neither one of you is necessarily “in charge” – you’re co-pilots on the most important journey you will ever take, essentially. If a video production company isn’t ready to collaborate, or says that “they know the best way to tell your story” without taking the time to learn as much about you as possible, you’ll likely want to look elsewhere.
Over the last several years, we’re incredibly proud of the reputation we’ve been able to build as one of the leading video production companies in Columbus, Ohio. If you’re looking for a powerful new way to not only achieve your goals to but to help guarantee that you’re on the forefront of the video revolution, don’t delay – contact INLINE Productions today for more information.