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The Future of Video Production


A lot has been written about the current state of video production and how important it is to even small and medium-sized businesses. By now, you likely already know that video in an email can increase your click-through rate by as much as 300%. You’re aware of how including even one video on a landing page can increase conversions by as much as 80%. All of this information is important, but it’s only telling one small part of a much larger story. Namely, where is video production actually GOING?

Though we don’t claim to be psychics, we can look at a few interesting trends today to shed insight on where the world of professional video production is headed in 2017 and beyond. First thing’s first: it isn’t going ANYWHERE. Today, about 3.7 YEARS worth of video footage is uploaded to sites like YouTube every SECOND. This is a trend that shows no signs of slowing down anytime soon.

But what’s more than that, as the volume of professional-grade video increases, the quality is actually becoming more important than ever. There is a lot of noise out there on the Internet and people don’t just want video anymore. They want videos that they actually find valuable. In terms of corporate video production, this means high quality, fully produced corporate videos that tell them a company’s story. This means videos that show off a company’s latest product or service in stunning detail. This means instructional videos that allow them to get more out of a company’s products or services, or teach them how to use them in a way that simple paper manuals never could.

In a word, it all comes down to specialization. Whereas the landscape for video production is actually getting bigger all the time, the focus is becoming smaller with each passing day. The same is actually true of the video production companies themselves, as they break out into new verticals to differentiate their services. There is no “one size fits all” approach to video production, which is why you have companies like INLINE Productions that specialize specifically in corporate video versus “catch all” video solutions.

Technology has also advanced to the point where video and marketing can essentially exist in the same space. Better integration is possible than ever before and even something seemingly innocuous like an “About Us” video on your corporate website can become an organic part of your larger marketing campaign with the proper integration considerations. Everything is working together as a living, breathing whole for the first time – truly exciting times indeed.

If you’re looking to speak to someone about your video production needs, or if you’re ready to get started revolutionizing everything from your brand to your campaign through superior quality video collateral, don’t delay – contact the passionate experts at INLINE Productions in Columbus OH today for more information.

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