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Top Misconceptions About Video Production


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While it’s certainly true that video production is a vital part of branding and presence for any business regardless of industry, it is still one of the most widely misunderstood marketing activities there is. The fact is that video production and GREAT video production are two completely different things. Out of all of the top

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All Video is Not Created Equal


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Everyone understands that implementing video is an absolute necessity these days if you want to be successful a successful brand. People see other brands growing and engaging their audience with video, and they want to reap those same rewards and benefits. Often times, though, brands enter the game without a clear plan for how they

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Holiday Video Time! It’s about Marketing


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‘Tis the season for Marketing, friends! We know-it’s barely October and we’re all still upset that there’s Halloween candy and Thanksgiving decorations out. How could we possibly be telling you it’s time to start thinking about the winter holidays?! Feel free to keep your pumpkins and your spiderwebs out, but when it comes to your

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A corollary to ‘Too big to fail’


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“Too big to listen.” Great organizations listen to our frustrations, our hopes and our dreams. Alas, when a company gets big enough, it starts to listen to the requirements of its shareholders and its best-paid executives instead. Too big to listen is just a nanometer away from “Too big to care.”

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Marketing with Video: 20 Ideas to Try Today


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Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? How times have changed! Increasingly, marketers have to come up with innovative ways to grab visitors’ attention. When infographics first blew up the internet, they had the same impact as when businesses starting publishing their own ebooks, reports,

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Marketing that counts


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Brand your outbound marketing uniquely and creatively. With more competitive venues to create and leave a colorful impression on prospects from the usage of professional video in content marketing to flooding your prospect’s mind with compelling, funny, or memorable imagery—reexamine your outbound marketing campaign. Does it do that? Or is it boring, dull and uninspiring?

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