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What Professional Video Producers Can Do For Your Brand


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In terms of creating brand awareness, engagement and everything in between, video is the bold new frontier we’ve all been waiting for. According to Hubspot, 1/3 of all activity taking place online is spent watching video. 75% of all online video viewers watch at least one video add each month, with the average being exposed

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Are Corporate Training Videos Still Valuable?


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Historically, training videos have always been seen as a useful way to train new employees thanks to the fact that they bring with them the benefit of both low overhead and a low time investment. Logic tells us that all you have to do is film a video once and then this asset can be

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Is Video Blogging Worth it for My Brand?


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If you had to make a list of effective ways to communicate your message to the widest possible audience, video blogging would undoubtedly be right at the top. Video blogging is more than just a communications platform – it’s a way to do everything from share updates to news and so much more with your

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Mobile Video Production: Access Customers on the Go


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The average consumer spends 5.6 hours per day being “connected” through various devices. Mobile device use makes up 51 percent of that time—surpassing desktop use of 42 percent—and that percentage is only expected to increase. In 2015, Google announced that mobile searches exceeded searches on computers in the United States. While 91 percent of people

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Live in the Moment with Live Video Production


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There’s nothing quite like being right where the action is. Whether you’re a corporation broadcasting the unveiling of a new product or a university livestreaming lectures, using live event video production is a great way to make your message known to the masses. Just as people prefer watching sports in real time to watching the

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Tell More Engaging Stories through Video Blogging


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Capturing the elusive attention of today’s internet-savvy consumers is a challenge that marketing professionals are successfully rising to by using storytelling strategies in online videos. Effective online videos, however, don’t just sell a product or service — they create consumer identification and loyalty by promoting a lifestyle. Here’s how: Craft and Humanize an Effective Brand

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Training Videos: An Effective Education Tool


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Watching training videos is standard procedure for new-hire orientations, and some companies also use them on an ongoing basis to keep employees apprised of new technology, company changes, and as refreshers for workplace safety strategies. Many people wonder whether the videos are actually effective, and the surprising answer to this question is that are most

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Do Training Videos Really Work?


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Most people, at some point or another, have had to sit down and watch a video on the first day of work, or even before they were able to begin that first day. Probably many, if not all of those people, have wondered, as they sat there glancing at the clock or their watches, if

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Making Web Videos in Columbus, Ohio


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Do you know how to tell that people love to watch internet videos? According to Business.com, people watch six billion hours of video on YouTube each month. Six. Billion. Each. Month. That is officially a lot, and furthermore, 92% of mobile viewers—an ever larger percent of the people who use the internet– share videos with

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