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10 Things Your Competitors Can Teach You About Facebook


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When you consider the fact that social networking giant Facebook is now closing in on two billion worldwide users, it’s easy to see why Facebook video ads are so important. They’re simultaneously one of the most high quality and cost effective ways to reach the widest possible audience. However, effective Facebook videos are every bit

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The Benefits of A Video Brochure


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In the world of marketing, there’s an old rule that you should always keep coming back to: “never TELL someone something when you can SHOW it to them.” In many ways, that’s what a video brochure is all about. Instead of handing someone a piece of paper filled with technical specifications about a product or

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Storytelling on Facebook with Video


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To say that Facebook is booming – both as a social network and as a marketing platform – is something of an understatement. According to one study conducted by AdAge, the total number of video-based posts on Facebook has increased by roughly 94% between January 2014 and January 2015 – a trend that shows no

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Video: A Powerful Tool for Driving Awareness


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To say that video is a powerful tool that can have a strong ripple effect across your entire organization is something of an understatement. According to HubSpot, including a single video on your landing page can increase the conversion rate of that page by an astounding 80%. In the B2B space, roughly half of all

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Branding Video Production Isn’t Just a Part of Your 2017 Strategy – It IS Your Strategy


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The New Year has arrived yet again, and with it comes the perfect opportunity to re-evaluate your current digital marketing and branding efforts to help guarantee 2017 gets off on the right foot. Perhaps the most important thing for you to understand in this regard is that video production – whether you’re talking about corporate

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How to Hire a Video Production Company


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Video is and will remain an incredibly important part of digital marketing moving forward – on this, we can all agree. However, perhaps the most important thing for you to understand is that not all production companies are created equally. Creating a video is one thing – creating the type of industry-specific video that not

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The Future of Video Production


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A lot has been written about the current state of video production and how important it is to even small and medium-sized businesses. By now, you likely already know that video in an email can increase your click-through rate by as much as 300%. You’re aware of how including even one video on a landing

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Why Video Production Matters


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To say that video production is important to the modern business is something of an understatement. Video doesn’t just help more people read your emails, click through to your landing pages and ultimately make a sale, but it’s also a powerful visual communications tool that is only going to get more essential over time. According

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