The New Year has arrived yet again, and with it comes the perfect opportunity to re-evaluate your current digital marketing and branding efforts to help guarantee 2017 gets off on the right foot. Perhaps the most important thing for you to understand in this regard is that video production – whether you’re talking about corporate video aimed at the B2B space or something aimed directly at consumers – is no longer just another technique you can use to establish a long-lasting, meaningful connection with your audience. It IS your marketing strategy. It’s the foundation on which everything else is built and it is something to be integrated into your larger campaigns at every opportunity possible.
Branding Video Production – Breaking It Down
In many ways, your brand is and will always be the most valuable asset you have as a company. It’s what will outlast even your most successful product or service and should be something that immediately generates an emotional response from everyone in your target audience. A large part of success in this regard comes down to retention, or how memorable that brand happens to be.
Branding video production – and other types of visual collateral – are the perfect ways to help guarantee that your brand ascends to that position. According to one study, when people HEAR a piece of information, they’re only likely to remember about 10% of it three days later. If they learned that same information in a visual way, though, that percentage jumps to 65%.
Here are a few other important statistics you’re going to need to be aware of moving forward:
- 37% of both B2B and B2C marketers said that visual assets like branding video production collateral were THE most important elements of marketing for their business, essentially tied with only blogging.
- 74% of marketers also said that their go-to approach to social media included incorporating video production, either by way of produced pieces or live video, in an effort to allow both techniques to complement and feed off of one another.
- According to a survey conducted by HubSpot in 2016, 43% of all consumers said they wanted to see MORE video content in the New Year than they already do. This means that if you weren’t already planning on helping them meet that need, you need to start as soon as possible.
So to put it another way, branding video production doesn’t just help you create a stronger marketing campaign. It helps you create a stronger brand, period, which is the most important benefit of all.
If you’re located in or around the Columbus, Ohio area and are looking for the most efficient way possible to incorporate video production and other visual assets into your larger campaigns, you’ve come to the right place. Contact INLINE Productions today to learn more about how we can help you accomplish all of your goals in the New Year – and then some!