Blog


Sharing our thoughts and giving you a look behind the scenes
Blog

What Professional Video Producers Can Do For Your Brand


No Comments

In terms of creating brand awareness, engagement and everything in between, video is the bold new frontier we’ve all been waiting for. According to Hubspot, 1/3 of all activity taking place online is spent watching video. 75% of all online video viewers watch at least one video add each month, with the average being exposed

Read More

Blog

Are Corporate Training Videos Still Valuable?


No Comments

Historically, training videos have always been seen as a useful way to train new employees thanks to the fact that they bring with them the benefit of both low overhead and a low time investment. Logic tells us that all you have to do is film a video once and then this asset can be

Read More

Blog

Is Video Blogging Worth it for My Brand?


No Comments

If you had to make a list of effective ways to communicate your message to the widest possible audience, video blogging would undoubtedly be right at the top. Video blogging is more than just a communications platform – it’s a way to do everything from share updates to news and so much more with your

Read More

Uncategorized

Top Misconceptions About Video Production


No Comments

While it’s certainly true that video production is a vital part of branding and presence for any business regardless of industry, it is still one of the most widely misunderstood marketing activities there is. The fact is that video production and GREAT video production are two completely different things. Out of all of the top

Read More

Blog

Mobile Video Production: Access Customers on the Go


No Comments

The average consumer spends 5.6 hours per day being “connected” through various devices. Mobile device use makes up 51 percent of that time—surpassing desktop use of 42 percent—and that percentage is only expected to increase. In 2015, Google announced that mobile searches exceeded searches on computers in the United States. While 91 percent of people

Read More

Blog

Live in the Moment with Live Video Production


No Comments

There’s nothing quite like being right where the action is. Whether you’re a corporation broadcasting the unveiling of a new product or a university livestreaming lectures, using live event video production is a great way to make your message known to the masses. Just as people prefer watching sports in real time to watching the

Read More

Blog

Tell More Engaging Stories through Video Blogging


No Comments

Capturing the elusive attention of today’s internet-savvy consumers is a challenge that marketing professionals are successfully rising to by using storytelling strategies in online videos. Effective online videos, however, don’t just sell a product or service — they create consumer identification and loyalty by promoting a lifestyle. Here’s how: Craft and Humanize an Effective Brand

Read More

Blog

Training Videos: An Effective Education Tool


No Comments

Watching training videos is standard procedure for new-hire orientations, and some companies also use them on an ongoing basis to keep employees apprised of new technology, company changes, and as refreshers for workplace safety strategies. Many people wonder whether the videos are actually effective, and the surprising answer to this question is that are most

Read More