Author: Joe Buscemi

Blog

Storytelling on Facebook with Video


No Comments

To say that Facebook is booming – both as a social network and as a marketing platform – is something of an understatement. According to one study conducted by AdAge, the total number of video-based posts on Facebook has increased by roughly 94% between January 2014 and January 2015 – a trend that shows no

Read More

Blog

Video: A Powerful Tool for Driving Awareness


No Comments

To say that video is a powerful tool that can have a strong ripple effect across your entire organization is something of an understatement. According to HubSpot, including a single video on your landing page can increase the conversion rate of that page by an astounding 80%. In the B2B space, roughly half of all

Read More

Blog

Branding Video Production Isn’t Just a Part of Your 2017 Strategy – It IS Your Strategy


No Comments

The New Year has arrived yet again, and with it comes the perfect opportunity to re-evaluate your current digital marketing and branding efforts to help guarantee 2017 gets off on the right foot. Perhaps the most important thing for you to understand in this regard is that video production – whether you’re talking about corporate

Read More

Blog

How to Hire a Video Production Company


No Comments

Video is and will remain an incredibly important part of digital marketing moving forward – on this, we can all agree. However, perhaps the most important thing for you to understand is that not all production companies are created equally. Creating a video is one thing – creating the type of industry-specific video that not

Read More

Blog

The Future of Video Production


No Comments

A lot has been written about the current state of video production and how important it is to even small and medium-sized businesses. By now, you likely already know that video in an email can increase your click-through rate by as much as 300%. You’re aware of how including even one video on a landing

Read More

Blog

Why Video Production Matters


No Comments

To say that video production is important to the modern business is something of an understatement. Video doesn’t just help more people read your emails, click through to your landing pages and ultimately make a sale, but it’s also a powerful visual communications tool that is only going to get more essential over time. According

Read More

Blog

What Professional Video Producers Can Do For Your Brand


No Comments

In terms of creating brand awareness, engagement and everything in between, video is the bold new frontier we’ve all been waiting for. According to Hubspot, 1/3 of all activity taking place online is spent watching video. 75% of all online video viewers watch at least one video add each month, with the average being exposed

Read More